APPLE ACQUIRES BEATS BY DRE FOR JUST $3BILLION

Evatese's Blog

Should this be good news or bad news?.

Apple Electronics announced on May 28th its acquisition of  Dr Dre’s Beats Electronics for $3billion. Well is that not too little for the product. Well According to Forbes, Apple paid $2.6billion cash upfront and gave $400million in stock that will vest over time.

The $3billion purchase price includes Beats Music, the sister company that runs a subscription streaming music service. As part of the deal, Beats co-founders Dr. Dre and Jimmy Iovine will join Apple in undisclosed roles.

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